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LANCEL jointly HuaDui group opened China's market new chapter
[Shanghai, 2008 August 5] after more than seven months of negotiations, Lancel and HuaDui group (Fairton) recently signed a cooperative agreement to open the new chapter in Chinese mainland market. According to the agreement, Shanghai and its surrounding the cities began to become Lancel in mainland China series expansion development plan of the starting point. Expansion development plan will include open a new boutiques, improve existing stores image and relocation of existing stores, etc.
"China has been the most important Lancel overseas markets, for us, find the right partners to realize brand in China's future development prospect very important,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]," Mr. Lancel global CEO Marc Lelandais explained. "We believe, HuaDui group of China in-depth market knowledge and experience will put Lancel to new heights and provide a solid platform."
HuaDui group also to Mr. Lelandais enthusiasm to do the same enthusiastic and optimistic response. "Has 130 years long history Lancel is a very charming vivid leather brand. Today in China market,[link widoczny dla zalogowanych], luxury consumer eager to some different things,[link widoczny dla zalogowanych], and Lancel just provided they want." HuaDui group executive director xiao said Mr Chong emperor. "We are very confident for the brand,[link widoczny dla zalogowanych], a series of large project has been in brewing in."
In 2006 for Lancel brand is a landmark year for brand in 130 years anniversary celebrate its also launched many new measures, including reshape the brand image,[link widoczny dla zalogowanych], the opening of a new young brand spokesmen and put out a series of around "French light spirit" brand idea created a new product series, etc. These measures to further established brand as the most important calendar peak group luxury leather brand of status. And through the new strategic cooperation,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], Lancel expected 2008 can become brand development and the beginning of a major milestone.